Stefan Stroe: Marketing Strategist



Those were the days … of “Got Milk?”

Publicat in categoria Articles in ENGLISH,Brand Strategy / Strategic Planning de catre Stefan Stroe la data de November 13th, 2006

The famous A. Burr commercial and the rest of the “Got Milk?” campaign… An excellent place in “Consumer insights Hall of fame”, an excellent twist in treating the low milk interest issue. For that piece of research I was deeply respectful for the California Milk Advisory Board.

But now… they did this thing!

For me, board’s equity is seriously shaking. But hey, afterall it’s the same people that ran milk moustache ads for years, isn’t it? :D

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  1. Constructive Brand Strategy Criticism - » “Got milk?” se intoarce si comunica olfactiv ROMANIA

    Monday 4 December 2006 - 10:37 AM

    [...] Clientul de atunci si de acum, California Milk Processor Board, despre care am mai scris un post luna trecuta, apeleaza in prezent la comunicarea olfactiva. De data asta insa (spre bucuria mea) au revenit la specularea insightului biscuitilor ce nu pot fi mancati fara lapte langa tine. Cititi postul aici.  [...]

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