Comments on: Consumer Insight: Lenor UK case study http://www.stefanstroe.ro/2006/11/27/consumer-insight-lenor-uk-case-study/ Practitioner in asking, thinking, talking, singing. Sun, 15 Jan 2012 19:06:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: stefan.stroe http://www.stefanstroe.ro/2006/11/27/consumer-insight-lenor-uk-case-study/comment-page-1/#comment-42 stefan.stroe Tue, 05 Dec 2006 01:27:04 +0000 http://www.stefanstroe.ro/2006/11/27/consumer-insight-lenor-uk-case-study/#comment-42 Me neither, Costin, but sometimes bright new thoughts come when a planner combines the available consumer data. If it is not direct observation or simple conclusion you can always test - there are always smart ways to verify this kind of hypothesis. But I don't like this as well. :) Me neither, Costin, but sometimes bright new thoughts come when a planner combines the available consumer data.

If it is not direct observation or simple conclusion you can always test – there are always smart ways to verify this kind of hypothesis.
But I don’t like this as well. :)

]]> By: Costin Bogdan http://www.stefanstroe.ro/2006/11/27/consumer-insight-lenor-uk-case-study/comment-page-1/#comment-36 Costin Bogdan Mon, 04 Dec 2006 08:29:40 +0000 http://www.stefanstroe.ro/2006/11/27/consumer-insight-lenor-uk-case-study/#comment-36 I didn't quite get the rationale for the presented insight. The premises are ok, but somehow I feel a big gap between them and the conclusion ( the resulted insight ), that, by the way, shouldn't result from a brainstorming. I didn’t quite get the rationale for the presented insight. The premises are ok, but somehow I feel a big gap between them and the conclusion ( the resulted insight ), that, by the way, shouldn’t result from a brainstorming.

]]> By: Natalia http://www.stefanstroe.ro/2006/11/27/consumer-insight-lenor-uk-case-study/comment-page-1/#comment-27 Natalia Mon, 27 Nov 2006 22:30:43 +0000 http://www.stefanstroe.ro/2006/11/27/consumer-insight-lenor-uk-case-study/#comment-27 I fully agree with the comment on how, in so many cases, "consumer insights" come from clients and/or ;-) agencies brainstormings. But it can be even worse... I've heard in my life many so-called "consumer insights" coming from relatives/friends comments... This is why, sometimes, subjectivity is over-rulling (saddly in most of the cases) consumer reaserach. I fully agree with the comment on how, in so many cases, “consumer insights” come from clients and/or ;-) agencies brainstormings.
But it can be even worse… I’ve heard in my life many so-called “consumer insights” coming from relatives/friends comments…
This is why, sometimes, subjectivity is over-rulling (saddly in most of the cases) consumer reaserach.

]]>