_ 
_ Good brand extension from Granini
Our flight to Bucharest was cancelled and we were offered by the airline company staying at Continental hotel nearby Milano Malpensa airport. So now I’m writing you from here.
We arrived 15 minutes before breakfast ended and the best edible stuff left were the small breads, honey & jelly. 
As I was looking for some sweets, among all the piles of jelly portions on the table I chose Granini fruit jelly, knowing Granini juice back back from home.
I think it’s a good line extension that could be done in Romania also by some of our nectar/juice brands, and I think especially of the Romanian and Moldavian ones, which could own good equities on “real fruits” and strong believability levels.
Monday 4 December 2006 - 10:40 AM
Well i think it depends on what kind of business you run. Is granini in the “fruit products” industry (which could have food as well) or is it in the “refreshing products” industry which could have a mineral water.
In Granini case: I think we are definetely closer to fruit industry and that opening a line extension for jam is a good idea.
Still, I wouldn’t recommend that to Phanner, for example.
Tuesday 5 December 2006 - 3:20 AM
Phanner is a mistery to me, I don’t understand why people I know love it more than any other existing juice (Cappy, Prigat, Santal).
Maybe it’s the product, maybe it’s because of its German name (but hey, Germans are good with cars, not fruits) or maybe because people are bored by the other 3 brands…