Comments on: Good brand extension from Granini http://www.stefanstroe.ro/2006/11/29/good-brand-extension-from-granini/ Fri, 10 Sep 2010 11:00:30 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: stefan.stroe http://www.stefanstroe.ro/2006/11/29/good-brand-extension-from-granini/comment-page-1/#comment-41 stefan.stroe Tue, 05 Dec 2006 01:20:16 +0000 http://www.stefanstroe.ro/2006/12/01/good-brand-extension-from-granini/#comment-41 Phanner is a mistery to me, I don't understand why people I know love it more than any other existing juice (Cappy, Prigat, Santal). Maybe it's the product, maybe it's because of its German name (but hey, Germans are good with cars, not fruits) or maybe because people are bored by the other 3 brands... Phanner is a mistery to me, I don’t understand why people I know love it more than any other existing juice (Cappy, Prigat, Santal).
Maybe it’s the product, maybe it’s because of its German name (but hey, Germans are good with cars, not fruits) or maybe because people are bored by the other 3 brands…

]]> By: Costin Bogdan http://www.stefanstroe.ro/2006/11/29/good-brand-extension-from-granini/comment-page-1/#comment-38 Costin Bogdan Mon, 04 Dec 2006 08:40:22 +0000 http://www.stefanstroe.ro/2006/12/01/good-brand-extension-from-granini/#comment-38 Well i think it depends on what kind of business you run. Is granini in the "fruit products" industry (which could have food as well) or is it in the "refreshing products" industry which could have a mineral water. In Granini case: I think we are definetely closer to fruit industry and that opening a line extension for jam is a good idea. Still, I wouldn't recommend that to Phanner, for example. Well i think it depends on what kind of business you run. Is granini in the “fruit products” industry (which could have food as well) or is it in the “refreshing products” industry which could have a mineral water.

In Granini case: I think we are definetely closer to fruit industry and that opening a line extension for jam is a good idea.

Still, I wouldn’t recommend that to Phanner, for example.

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