Monthly Archives: November 2006
One.of.the.most.complicated.job.names
Head of Consumer Context Planning at Starcom Media Romania. Good thing we use small characters on our business cards. Well, to tell you frankly I chose “Head of CCP” instead of “CCP Director”, which would’ve been even longer. But look … Continue reading
You’re called to vote on Ariel
On “Judge & Vote” page I put one Ariel billboard that is posted now in Bucharest. I assume you know Ariel premium brand positioning, so go vote it. It says: “With Ariel in cold water you save on energy, not … Continue reading
Are ‘cypher’ minds optional in brainstormings?
After conducting several brainstormings on generating contact point ideas with a highly heterogeneous pool of participants, I drew on the flip chart the way how figure-dependent people generate creative ideas. Of course, exceptions are empirical laws’ charisma… and I’m still … Continue reading
“cafepedia”: A cool kid, presented to the gang by his mother
A good name of a lounge bar in Bucharest. Went there today also because it’s close to home. Good couches, gentle lights, a truly pleasant atmosphere for people looking for relaxation. The business is owned by the same people who … Continue reading
Great telephone in-depth interview!
Excellent in-depth mind digging done over the phone! For proper viewing: – Get into consumer research mood – Try to ignore the joke – Watch this Indian guy removing subject’s “dissimulation” layers It’s great how he provoked this lady – … Continue reading →