Stefan Stroe: Marketing Strategist



Doing ads for watch brands: Is it fun?

Publicat in categoria Articles in ENGLISH,Brand Strategy / Strategic Planning de catre Stefan Stroe la data de December 3rd, 2006

In Milan I read an Italian men magazine and not surprisingly I found a lot of watch brands advertising. I really enjoyed watching those watches :), some being true pieces of Photoshop.

But I found only 3 types of ads: the ones claiming tradition, those showing only the products and the celebrity endorsements. Judging by this magazine, Italian marketers seem to prefer the last one. Take a look at the pictures below.

p1010264.JPGp1010267.JPG
p1010262.JPGp1010261.JPG

Yes, they are trying to differentiate their brand characters, but ads’ architectures seem to be the same. Is it rewarding in any way to do the same that everybody does? Just think of Swatch – that brought fun in watch marketing industry – it could be a source of inspiration.

Post to Twitter Post to Facebook



7 Raspunsuri la 'Doing ads for watch brands: Is it fun?'

Te poti abona la comentariile articolului prin RSS .

  1. Denisa ROMANIA

    Sunday 3 December 2006 - 5:37 AM

    Is it just me or zour English isn’t that good? I don’t mean to be disrespectful, but if you can express yourself better in Romanian, why not do it? I have subscribed to your posts and I find it hard to read what you are writing, with all the misspellings and words missing.

  2. Denisa ROMANIA

    Sunday 3 December 2006 - 5:38 AM

    *your English, sorry, look who’s talking!

  3. stefan.stroe ROMANIA (Official)

    Monday 4 December 2006 - 3:41 AM

    Hi, Denisa, thanks for your post.
    I never received these kind of complaints before. Some posts are in English, some are in Romanian, it depends on the topic.
    If you have grammar suggestions that you find important, please send them on my e-mail… just click “Instant e-mail” section.
    If I receive more requests like yours, I will put extra-posts in Romanian.
    I just went to see your blog. Great posts you’ve got there!

  4. Denisa ROMANIA

    Tuesday 5 December 2006 - 11:36 AM

    I did send you an e-mail, thanks for replying and for visiting my blog :)

  5. Denisa ROMANIA

    Wednesday 6 December 2006 - 1:26 AM

    Here’s something I wrote about my comments and your replies: http://denisa.genom.ro/index.php?title=jos_pa_259_la_259_ria&more=1&c= 1&tb=1&pb=1 :)

  6. stefan.stroe ROMANIA (Official)

    Thursday 7 December 2006 - 1:58 AM

    Thanx, Denisa, I just left you a post on your blog… :)