Monthly Archives: December 2006
Engaging outdoor from Gothenburg, winner at Eurobest
This campaign was done by a local agency from Gothenburg for Tele2 mobile phone company. Isn’t it great to have someone remind you about certain things and even help you on top?
Evolutie Y! Messenger pe P2P: Putem transfera fisiere de 1 GB
Yahoo! tine pasul cu nevoile utilizatorilor sai si creste dimensiunea maxima a fisierelor ce pot fi transferate prin Messenger la… 1 GB! Asa da file sharing interactiv!
New contact point in cosmetics: Lipsticks using mobile phones
I saw this ingenious combination at Vitan Mall at an acquaintance and I think it could be considered by cosmetics producers a potential contact point. She likes to call it “survival kit”, because she uses these items most throughout the day. I … Continue reading
New Touch Point: Listerine climbs on dentists’ ceilings
Communication planning is also about generating virgin brand-consumer touch points and use them in the right context. Here is an example coming from Euro RSCG Prague for Listerine account.
Tabu magazine: Receptivity to gay propaganda
Gay propaganda is an interesting phenomenon, especially in Eastern Europe. In Romania, homosexuals’ community is not too popular, especially among the male audience. Last gay parade end up with street fights. A receptivity example that came yesterday into my mind … Continue reading →