Stefan Stroe: Marketing Strategist

Cei din marketing/publicitate/OOH stiu ca Primaria Bucuresti nu mai accepta reclame deasupra marilor bulevarde. Insa odata cu venirea lui Bill Gates, idilii capitalei au acceptat cel putin teoretic ca aceste locatii sa constituie un nou (vechi) punct de contact pe outdoor – pentru ca Microsoft nu este Franta, Germania sau Statele Unite, ci o companie cu drepturi si obligatii ca oricare alta.

Mie personal nu imi place ca orasul meu sa fie mai impopotonat ca un pom de Craciun si mi se pare ca se fac niste compromisuri jenante la nivel administrativ promovand astfel de idei – iar cei cu care am discutat se tem ca va fi un one-shot only din partea primariei pe acest punct de contact.

Daca insa Primaria nu va accepta ca aceste buline Microsoft reprezinta un precedent si va refuza proiectele similare ale altor firme, inseamna ca in DEX “ipocrizia” are nevoie de un update, de oricare ar fi el.

(poze de la ZOSO)

This year, 3 out of top 5 global brands are breathing their air online: Google, YouTube (also Google’s) and Wikipedia. In the last 5 years, Google missed the first spot only once (and that time to Apple). It’s latest acquisitions and developments (maps, video, online advertising, telephony) should give Google time enough advantage to keep that first position for the next couple of years.

Looking at 2006 online activity I feel like “dot com crash” never existed – I see daily that Internet is back in business and the time we spend working/having fun with it is increasing continuously.

This should make the marketers and creative fellows revise their idea that big brands can be built only on with strong TV support.

Here’s the top Global brands:

while top European+Arican brands are:

And here also a table that’s pointing brands position evolution:

See the full article and BrandChannel editors’ analysis here.