Stefan Stroe – Independent Brand Strategist




“Beauty comes from inside” – Is it more a feminine truth than ugly women’s excuse? :-)

Publicat in categoria Articles in ENGLISH, Consumer Insight de catre Stefan Stroe la data de January 7th, 2007

Saw this entrance logo & slogan when I left Bucharest this winter. It says “Bella Diana beauty saloon – Beauty comes from inside”.

It captivated me how a beauty saloon can claim a product that it cannot deliver (the “inner beauty”). Could we draw a conclusion that this saloon is visited mainly by really bad looking women for whom any treatment is useless? Or the fact that these people are really not good at doing any aesthetic improvements? :) I’m just joking…

salondiana.JPG

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4 Raspunsuri la '“Beauty comes from inside” – Is it more a feminine truth than ugly women’s excuse? :-)'

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  1. Allex ROMANIA Subscribed to comments via email

    Sunday 7 January 2007 - 1:35 PM

    Beauty comes from inside..this saloon. :D

  2. Stefan Stroe ROMANIA (Official)

    Sunday 7 January 2007 - 2:43 PM

    Yeah, right! :D
    I’m sorry it wasn’t open when I passed in front of it, I would’ve entered it to test the promise. :D

  3. Paul Wilson UNITED KINGDOM Subscribed to comments via email

    Monday 8 January 2007 - 4:02 PM

    …and with an Italian accent too.

  4. Stefan Stroe ROMANIA (Official)

    Monday 8 January 2007 - 4:44 PM

    Yeap. You know, any (i mean ANY) Italian male usually becomes a new Prince Charming of Romania, and this happends each day.
    So if we suppose that many Romanian women become more receptive to Italian accent promises, we might be right! :)

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