Stefan Stroe – Independent Brand Strategist



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Gap admits defeat and announces brand strategy review

Publicat in categoria Articles in ENGLISH, Brand Strategy / Strategic Planning de catre Stefan Stroe la data de January 8th, 2007

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Interesting to see how a marketing team admits in public a strategy failure – they seem to be that type of company that is truly sincere with its shareholders. I think it shows character. A white ball for Gap team inspite of its nonachievements!

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2 Raspunsuri la 'Gap admits defeat and announces brand strategy review'

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  1. Constructive Brand Strategy Criticism - » influxinsights team: Their solutions for GAP’s revival ROMANIA

    Wednesday 7 February 2007 - 1:45 AM

    [...] Maybe not many of you remember my post on GAP’s failure – I said they did an honorable thing by admitting their marketing failure in public. [...]

  2. Constructive Brand Strategy Criticism - » Starbuck’s H. Schultz shows the world what is like to be a chairman and don’t talk rubbish ROMANIA

    Thursday 1 March 2007 - 12:52 AM

    [...] I don’t see too many top managers admitting publicly such a reality about their own company. Just like GAP staff acknowledged brand’s failures, this is another responsible and courageous public speech that I believe very few leaders are able perform. Last year I felt it too in their coffee shops that I entered: Starbucks’ fantastic coffee experience is not there any more. [...]

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