Comments on: Gap admits defeat and announces brand strategy review http://www.stefanstroe.ro/2007/01/08/gap-admits-defeat-and-announces-brand-strategy-review/ 70% strategii de comunicare disecate, 30% pasiuni fara limite. Tue, 16 Mar 2010 02:51:51 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Constructive Brand Strategy Criticism - » Starbuck’s H. Schultz shows the world what is like to be a chairman and don’t talk rubbish http://www.stefanstroe.ro/2007/01/08/gap-admits-defeat-and-announces-brand-strategy-review/comment-page-1/#comment-1572 Constructive Brand Strategy Criticism - » Starbuck’s H. Schultz shows the world what is like to be a chairman and don’t talk rubbish Wed, 28 Feb 2007 22:52:39 +0000 http://www.stefanstroe.ro/2007/01/08/gap-admits-defeat-and-announces-brand-strategy-review/#comment-1572 [...] I don’t see too many top managers admitting publicly such a reality about their own company. Just like GAP staff acknowledged brand’s failures, this is another responsible and courageous public speech that I believe very few leaders are able perform. Last year I felt it too in their coffee shops that I entered: Starbucks’ fantastic coffee experience is not there any more. [...] [...] I don’t see too many top managers admitting publicly such a reality about their own company. Just like GAP staff acknowledged brand’s failures, this is another responsible and courageous public speech that I believe very few leaders are able perform. Last year I felt it too in their coffee shops that I entered: Starbucks’ fantastic coffee experience is not there any more. [...]

]]> By: Constructive Brand Strategy Criticism - » influxinsights team: Their solutions for GAP’s revival http://www.stefanstroe.ro/2007/01/08/gap-admits-defeat-and-announces-brand-strategy-review/comment-page-1/#comment-671 Constructive Brand Strategy Criticism - » influxinsights team: Their solutions for GAP’s revival Tue, 06 Feb 2007 23:45:27 +0000 http://www.stefanstroe.ro/2007/01/08/gap-admits-defeat-and-announces-brand-strategy-review/#comment-671 [...] Maybe not many of you remember my post on GAP’s failure - I said they did an honorable thing by admitting their marketing failure in public. [...] [...] Maybe not many of you remember my post on GAP’s failure – I said they did an honorable thing by admitting their marketing failure in public. [...]

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