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_ Nike’s association with Apple: First public results
Saw on Mediapost an update to the joint initiative of iPod and Nike (that I talked to you in one of last week’s articles) that is showing Nike+ initiative sales results.
A quote from the original article: “Nike+ is turning out to be huge,” the company said in its conference call. “In less than 6 months Nike+ users have logged more than 3 million miles . . . and there are over 3 million Plus-ready shoes in the global marketplace and we expect to double by year end. Clearly, our confidence in this concept is proving to be accurate.”
You may find the Mediapost article here.
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