Stefan Stroe – Independent Brand Strategist




Anti-smoking: Another contact idea using ceiling as ad space

Publicat in categoria Articles in ENGLISH, Touch Points / 360 de catre Stefan Stroe la data de January 9th, 2007

Just like Listerine ad I posted in December. This time the ad is targeting its audience (smokers) right when they consume their cigarettes, inside the special smoking area. Pin-point accuracy. The execution is also great.

The client is called Cancer Patients Aids Association. Click the image to see the ad full size.

smoking-area-ceiling_small.JPG

 

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