Stefan Stroe – Independent Brand Strategist




Engaging breast cancer campaign in Denver

Publicat in categoria Articles in ENGLISH, Consumer Context Planning & Receptivity, Touch Points / 360 de catre Stefan Stroe la data de January 9th, 2007
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One female participant, who also took this picture said: “A very cool fund-raiser for breast cancer research sponsored by the cherry creek mall in Denver. You purchase a puzzle piece for $1 and decorate it however you want. It is then added to the wall. My pieces are the ones with the pink background and calligraphy ~ honoring the strong women in my family!”

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3 Raspunsuri la 'Engaging breast cancer campaign in Denver'

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  1. Paul Wilson UNITED KINGDOM Subscribed to comments via email

    Tuesday 9 January 2007 - 7:50 PM

    …I like this. Did I show you my idea with customised wallpaper?

  2. Stefan Stroe ROMANIA (Official)

    Tuesday 9 January 2007 - 9:53 PM

    Yes, you did, it is awesome!
    If you want to post it here and to quote you, just send it to my office e-mail (with a comment would be great).
    Or if you prefer I’ll make you a user profile here and post it yourself.
    U’r choice. :)

  3. Friday 12 January 2007 - 12:21 PM

    [...] “Stefan’s previous post reminded me of this wallpaper I saw in a cafe in Belgrade.  It’s a great idea particularly as everyone is currently talking about YouTube and user generated content.  What makes it great is that not everyone is comfortable with technology let alone capable of creating and uploading videos.  (Does anyone know the ratio of videos viewed on YouTube vs videos uploaded?)  Sometimes a user generated content idea can be as simple as encouraging people to colour in a figure drawn on a wall.  Technology can sometimes lead us to overcomplicate things and to overlook these much simpler ideas.”  (click the image to see it larger) [...]

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