Monthly Archives: January 2007
Analysis: Cora used for its Hipercard a poker option called “Raise”
Prelude Loyalty card is a marketing oxymoron. Why? Because the two words come from opposite worlds: loyalty is related to the feeling of love and “card” is related to customer retaining and financial rewarding. Apart from that, in the modern … Continue reading
Planul cincinal: Incognito sau nu, sa criticam mai mult! :-)
Sunt foarte bucuros sa vad ca zilnic in traffic log-ul site-ului se inregistreaza vizite din partea angajatilor unor firme preocupate de strategie de brand (cateva exemple: BBDO, McCann, Coca-Cola, Mercury Research, HVB, Leo Burnett/Starcom, ISRA etc), dar si un numar … Continue reading
Sibiu: Intelege cineva ceva?
“Normal. Sibiu. tanar din 1191.” Pai daca este asa normal, nu ar trebui sa intelegem si noi ceva din anunturile capitalei culturale europene a anului 2007? Uitati-va mai atent la imagine (click pt. zoom) si hai sa comentam impreuna ce … Continue reading
Thai Health Promotion: How to penetrate the sick office environment
Thai Health Promotion Foundation developed this campaign in order to remind static people of the physical exercise they should do (or hope of doing it as they wish to). I think we feel this often on ourselves, as one of … Continue reading
Nivea for Men proves effectiveness of gay online advertising
Being a male planner is not always nice. For example, I sometimes really dislike what I read. This is one example I encountered while I was researching for Nivea for Men campaigns. It’s a report of an advertising campaign developed … Continue reading →