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_ From planner to planner: With Jason Lonsdale, Senior Strategic Planner at Leo Burnett UK
Stefan Stroe: Marketing Strategist
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Monday 26 February 2007 - 6:12 PM
Great post – Thank you for this. One area that you did not seem to talk about much was digital and how digital technologies are fundamentally changing the relationship between people and brands
Monday 26 February 2007 - 6:30 PM
Thanks, Amelia. I’ll keep that in mind.
Monday 26 February 2007 - 6:34 PM
Bravo stefan.
Monday 5 March 2007 - 6:07 PM
Hi Stefan – just stumbled across your blog. Glad to see another person in the Leo/Starcom family is blogging.
You might be interested that in Canada we’ve brought a head of context planning into the main Leo agency. He was a senior VP at Starcom Canada, but we wanted to have him be even closer to the creative process so now he works at Leo Burnett. It’s been a great addition, and he often sits in creative briefings and presentations to help everyone see ways the idea could work in different media right from the start. It’s definitely changed the way we work.
Keep up the good work.
- Jason (the other Leo Burnett Jason)
Wednesday 7 March 2007 - 1:26 PM
Hi Jason from Canada
, it’s good to have you here and it’s great to hear how the two planning disciplines are mixed in your office!
Really… I think it’s a smart workflow innovation within our group – and it’s unique as far as I know.