Stefan Stroe – Independent Brand Strategist



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iPhone commercial during Academy Awards ceremony

Publicat in categoria Articles in ENGLISH, Brand Strategy / Strategic Planning de catre Stefan Stroe la data de February 27th, 2007

No big strategic thoughts behind, just a dedicated TV commercial for the Oscars night.

But I think that for his current life stage (not even released) it wasn’t necessary to promote again its features -- moreover, I believe that the targeted US population is aware of Steve Job’s launch presentation or of the buzz it generated.

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7 Raspunsuri la 'iPhone commercial during Academy Awards ceremony'

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  1. Militaru ROMANIA Subscribed to comments via email

    Tuesday 27 February 2007 - 6:41 PM

    What features were promoted ? It’s just an image of the iPhone.

  2. Corina Bordeianu ROMANIA Subscribed to comments via email

    Tuesday 27 February 2007 - 7:14 PM

    Phones are phones. They facilitate comunication. Finally! Back to basics!

  3. Mihai Voiculescu ROMANIA Subscribed to comments via email

    Tuesday 27 February 2007 - 8:25 PM

    Parca ar fi reclama de la cosmote in versiune straina :)

  4. Stefan Stroe ROMANIA (Official)

    Wednesday 28 February 2007 - 12:19 AM

    No features, Militaru.
    That’s all they showed on Sunday. :)

  5. Militaru ROMANIA Subscribed to comments via email

    Wednesday 28 February 2007 - 2:02 AM

    Stai ca nu te inteleg. Ai spus ca nu era necesar ca ei sa promoveze din nou facilitatile telefonului. In reclama de la Oscarururi nu au fost promovate.

  6. Stefan Stroe ROMANIA (Official)

    Wednesday 28 February 2007 - 3:36 AM

    Offf… :)
    Pai da, sustineam si inca sustin ca e ok ca nu au comunicat vreun beneficiu/feature.

  7. Militaru ROMANIA Subscribed to comments via email

    Wednesday 28 February 2007 - 3:42 PM

    :) ok

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