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_ Starbuck’s H. Schultz shows the world what is like to be a chairman and don’t talk rubbish
Here is the extraordinary memo recently written by Starbucks’ leader on how the brand lost while growing its core equity, the magic in-store experience.
I don’t see too many top managers admitting publicly such a reality about their own company. Just like GAP staff acknowledged brand’s failures, this is another responsible and courageous public speech that I believe very few leaders are able perform.
Last year I felt it too in their coffee shops that I entered: Starbucks’ fantastic coffee experience is not there any more.
Here’s another consequence: McDonald’s scored better that Starbucks in coffee test. I am speechless… McDonald’s, the fast food giant beat worlds biggest coffe experience specialist? Boti, that test is now screwed! 
It’s ironic, but this is what usually happens when money and profit growth replace your prospects. I think they had it coming…
Thursday 1 March 2007 - 5:08 PM
I can’t say I’m a Starbucks fan and I can’t say I’ve tasted the Starbucks experience when I last entered a coffee shop (this weekend, in Bacelona), but still… these results are extremely awkward! McDonalds? Come on… Trade a Starbucks latte for a McDonalds-sort-of-latte??
Thursday 1 March 2007 - 5:18 PM
McDonald’s rules!
Thursday 1 March 2007 - 6:51 PM
Italian coffee rules!
Thursday 1 March 2007 - 8:10 PM
excelent articolul tau, dar am si eu o intrebare: cand vine Starbucks in Romania?
ca eu cand ma duc in UK, primul lucru intru in Starbucks sa ling un latte
Friday 2 March 2007 - 2:12 AM
Zicu, te rog posteaza in engleza daca subiectul e in aceasta limba. Merci.
Din cate stiu licenta este luata de un patron din retailul romanesc de cosmetice. Despre intentii nu stie nimeni nimic.
Ai incercat o cafea si o prajitura la Costa Cafe? (e laga ASE)