Comments on: Co-branding creates advertising space: Marmite + Guinness http://www.stefanstroe.ro/2007/03/02/co-branding-creates-advertising-space-marmite-guinness/ Practitioner in asking, thinking, talking, singing. Sun, 15 Jan 2012 19:06:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Stefan Stroe http://www.stefanstroe.ro/2007/03/02/co-branding-creates-advertising-space-marmite-guinness/comment-page-1/#comment-1699 Stefan Stroe Sun, 04 Mar 2007 02:45:19 +0000 http://www.stefanstroe.ro/2007/03/02/co-branding-is-a-new-media-marmite-guinness/#comment-1699 @ Paul, it's a good example as Cali's Milk Processors Association used for this ad their good old insight with the associated consumption. As for the allergy - Americans are so easy to be bothered! :) @ Anca, I think that example can be considered effective, since it was practically a free product trial! @ Paul, it’s a good example as Cali’s Milk Processors Association used for this ad their good old insight with the associated consumption. As for the allergy – Americans are so easy to be bothered! :)
@ Anca, I think that example can be considered effective, since it was practically a free product trial!

]]> By: anca r http://www.stefanstroe.ro/2007/03/02/co-branding-creates-advertising-space-marmite-guinness/comment-page-1/#comment-1673 anca r Sat, 03 Mar 2007 12:15:35 +0000 http://www.stefanstroe.ro/2007/03/02/co-branding-is-a-new-media-marmite-guinness/#comment-1673 never tasted Marmite, don't like Guiness either - i like the spot and this cobranding though, it seems that many wanted to have the product. regarding smell - this campaign for Azzaro perfumes in Paris airports came out better http://adage.com/mediaworks/article?article_id=109738 anyways, it is as intrusive as the cookie one, i woudn't like to wear any perfume that way. this reminds me of one late night 'extreme' show with Vlad Craioveanu - 'Zero' (this is for my Romanian fellows) - Vlad was playing a bad joke to a cosmetics shop assistant, he bought a men deodorant and started to spray it over the poor woman - of course he was on the point to be beaten by the bodyguards (lol) never tasted Marmite, don’t like Guiness either – i like the spot and this cobranding though, it seems that many wanted to have the product.

regarding smell – this campaign for Azzaro perfumes in Paris airports came out better http://adage.com/mediaworks/article?article_id=109738
anyways, it is as intrusive as the cookie one, i woudn’t like to wear any perfume that way.

this reminds me of one late night ‘extreme’ show with Vlad Craioveanu – ‘Zero’ (this is for my Romanian fellows) – Vlad was playing a bad joke to a cosmetics shop assistant, he bought a men deodorant and started to spray it over the poor woman – of course he was on the point to be beaten by the bodyguards (lol)

]]> By: Paul http://www.stefanstroe.ro/2007/03/02/co-branding-creates-advertising-space-marmite-guinness/comment-page-1/#comment-1669 Paul Sat, 03 Mar 2007 10:17:07 +0000 http://www.stefanstroe.ro/2007/03/02/co-branding-is-a-new-media-marmite-guinness/#comment-1669 Taste - one of the senses that advertising still cannot really use. But it's pretty close to smell - just a more complex version with temperature, texture etc added. In California, advertisers have got into trouble for putting smells out in public: http://mediasoon.com/122006/outdoor/bus-shelters-with-cookie-smells-banned/ Taste – one of the senses that advertising still cannot really use.

But it’s pretty close to smell – just a more complex version with temperature, texture etc added.

In California, advertisers have got into trouble for putting smells out in public: http://mediasoon.com/122006/outdoor/bus-shelters-with-cookie-smells-ba nned/

]]> By: Stefan Stroe http://www.stefanstroe.ro/2007/03/02/co-branding-creates-advertising-space-marmite-guinness/comment-page-1/#comment-1652 Stefan Stroe Fri, 02 Mar 2007 22:55:33 +0000 http://www.stefanstroe.ro/2007/03/02/co-branding-is-a-new-media-marmite-guinness/#comment-1652 Jesus, Paul, it sounds even worse... :p It's interesting, while as I was discussing about it, some of my colleagues confirmed that they would place Marmite in the same category with the strongly "perfumed" French cheese... :) which also has a sophisticated taste. Jesus, Paul, it sounds even worse… :p

It’s interesting, while as I was discussing about it, some of my colleagues confirmed that they would place Marmite in the same category with the strongly “perfumed” French cheese… :) which also has a sophisticated taste.

]]> By: Paul http://www.stefanstroe.ro/2007/03/02/co-branding-creates-advertising-space-marmite-guinness/comment-page-1/#comment-1648 Paul Fri, 02 Mar 2007 19:08:12 +0000 http://www.stefanstroe.ro/2007/03/02/co-branding-is-a-new-media-marmite-guinness/#comment-1648 Bah! Marmite is delicious.There is nothing better than thinly spread Marmite on buttered toast when you feel unwell :) What you guys may not realise is that Marmite is a byproduct of beer production. It's the left-overs from brewery yeast sludge. Sound more appetising? Bah! Marmite is delicious.There is nothing better than thinly spread Marmite on buttered toast when you feel unwell :)

What you guys may not realise is that Marmite is a byproduct of beer production. It’s the left-overs from brewery yeast sludge. Sound more appetising?

]]> By: Laura http://www.stefanstroe.ro/2007/03/02/co-branding-creates-advertising-space-marmite-guinness/comment-page-1/#comment-1643 Laura Fri, 02 Mar 2007 13:23:13 +0000 http://www.stefanstroe.ro/2007/03/02/co-branding-is-a-new-media-marmite-guinness/#comment-1643 Interesting co-branding, indeed. But for me, that's it! :) Marmite is just disgusting (yuck) - I like their slogan, though! :) Interesting co-branding, indeed. But for me, that’s it! :) Marmite is just disgusting (yuck) – I like their slogan, though! :)

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