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_ CGC interpreted for a Gucci ad
I think that Consumer Generated Content is Web 2.0′s most important ingredient, as it stimulates on-line interactivity’s growth.
But one guy really wanted to give CGC a personal touch. Well, he actually created an ad for Gucci perfume – starring himself as “hero”, bought ad space at a weekly magazine and asked the paper to bill Gucci. And it worked! 
You may find more information on 5 blogs before launch blog.
