Monthly Archives: March 2007
New OOH for Citroen C5 from Starcom Romania
It’s a nice project that one of our creative planners, Alexandru Pomana, developed for Citroen (as premiere showing online – thanks, Alex!). It’s very easy to show what a car looks like, but how do you show people what it … Continue reading
Blitz: Evolutia nucleului de planning din Grupul Leo Burnett
Mai jos e un raport neoficial si un pic nostalgic, insa mai presus de toate, spectaculos. Initial a fost angajat la Leo Burnett ca planner Laur in toamna lui 2002. La o luna a venit Razvan. Apoi eu, si am … Continue reading
The most daring TVC from Dero detergent
Unilever’s Romania Dero Surf detergent, the first Romanian brand winner at IPA Awards (where got a meritorious Silver last year) continues its collaboration with BBH London. Below are some frames of the new TVC that now is aired in Romania … Continue reading
Un nou touch point pentru Ikea Romania: Metrou
O poza facuta azi de colegul meu Sorin la statia de metrou Piata Victoriei. Ideea este destul de comuna (comparatia unei calatorii/distante cu o caracteristica a produsului/serviciului), insa livreaza destul de eficient una din core-equitys Ikea, usurinta DYI.
Retail: Inovatii pentru consumatori promovate de cei mici
Ma uitam in deriva la televizor asta seara prada unei raceli invadatoare, pana cand a aparut reclama hypermarketului PIC ce facea o promisiune in premiera consumatorilor: livrare GRATUITA la domiciliu. Nu conteaza “excellence in craft”-ul spotului pentru ca nu … Continue reading →