Stefan Stroe – Independent Brand Strategist

So I’m back to my computer after 2 short business trips to my colleagues from Starcom and MediaVest in London.

Yesterday, after discussing over a couple of beers with Paul Wilson, Head of Consumer Context Planning in London office, I headed towards my favorite fast-serving restaurant in London, Nando’s. I love the food that this Portuguese restaurants prepare (just imagine: grilled corn on the cob, chicken burgers/pita with pineapple, wine, olive and garlic salad) and their joyful way of serving it (in fact almost all in-store communication is talking about food with humor and joy).

Compared to all previous visits, this time I encountered also a very funny box. As you will be able to see it for yourself, it allows Nando’s consumers to date. I’m not too sure how the dating process develops or if it is successful, but the idea deserves our attention.

Here’s the funny thing… and the message on it: