Monthly Archives: May 2007
The advertiser and the consumer: So true, so true…
This video really proves our communication reality. It’s so funny, but so true and sad at the same time.
Explaining receptivity and context planning: Two examples
Consumers’ receptivity is a highly subjective if you brainstorm on it and dangerously misleading if you test your hypothesis incorrectly. Some of my planning friends asked me about context planing and receptivity, so here are two examples that I saw … Continue reading
Bijuteriile Coriolan sunt destinate celor care vor sa paseasca cu dreptul intr-o relatie
Caci restul relatiei… nu conteaza.
S-au inchis “urnele” pentru articolul de planning al lunii aprilie
Lupta a fost stransa, dat fiind si numarul total de voturi (32, cu un singur vot pe IP pentru egalitate in sanse). Balkanism and Mediterreanism (34% – 11 voturi) Idei de marketing si advertising (2 parti) (28% – 9 voturi) … Continue reading
Categorii: Articole in ROMANA, Miscellaneous
What about a pachyderm as brand differentiator?
Single-minded positioning is the closest to most planners’ souls – count me in here, too. In fact, I believe that Jack Trout is the real tyrant of account planning discipline due to its good old but yet still valid brand … Continue reading →