Stefan Stroe: Marketing Strategist



Brilliant engagement testing tool: Ad Eaters’ Night

Publicat in categoria Articles in ENGLISH,Miscellaneous de catre Stefan Stroe la data de June 17th, 2007

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“Ad Eaters’ Night” (Noaptea Devoratorilor de Publicitate) remains one of the best tools to test advertising engagement of a smart and young audience. It was awesome to see Friday night some of Cannes Predictions 2007 ads voted with whistles / hand clapping by a few thousands advertising passionates.

2007 AEN reel proved to be a good one overall, although I realised I watch too many TV ads for my job :-) – anyway, it was OK, as I had the chance to give a short interview to one of the Romanian TV channels present there. :)

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9 Raspunsuri la 'Brilliant engagement testing tool: Ad Eaters’ Night'

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  1. Allex ROMANIA

    Sunday 17 June 2007 - 6:40 AM

    Stefan, editeaza titlul – ti-era foame :-D

  2. Stefan Stroe ROMANIA (Official)

    Sunday 17 June 2007 - 9:01 AM

    Multumesc mult. Mama, dar ce foame imi era… :)

  3. Nenorocitu ROMANIA Subscribed to comments via email

    Sunday 17 June 2007 - 12:44 PM

    si banuiesc ca ai observat reactia la bergenbier :P

  4. Stefan Stroe ROMANIA (Official)

    Sunday 17 June 2007 - 3:37 PM

    Eram probabil dupa Guinness… :)
    Ce spot a fost dfuzat si si ce reactie au avut?

  5. Ramona Patrascanu ROMANIA Subscribed to comments via email

    Monday 18 June 2007 - 3:16 PM

    Si pana la urma a fost “slab overall” sau “good overall”? Problema de nuanta … :)

  6. Stefan Stroe ROMANIA (Official)

    Monday 18 June 2007 - 3:27 PM

    Good overall pentru wannabies, putin util pentru mine ca reel (vazusem majoritatea ad-urilor, mai ales cele din 2006-2007), dar ramane extrem de util ca instrument de testare. ;)

  7. Ramona Patrascanu ROMANIA Subscribed to comments via email

    Monday 18 June 2007 - 3:44 PM

    Buna combinatia de evaluari.

    Asadar, avem impresia omului, urmata de a publicitarului si ulterior de cea a strategului… :)

  8. Stefan Stroe ROMANIA (Official)

    Monday 18 June 2007 - 9:11 PM

    Ramona, pai daca m-ai intrebat, ti-am raspuns detaliat… :)

  9. Ramona ROMANIA Subscribed to comments via email

    Wednesday 20 June 2007 - 12:45 PM

    Very nice of you. Thanks :)

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