_ 
_ Possible 360 for Stella Artois
It would be the same “reassuringly expensive” idea, something similar with the coupons S.A’s did an year ago.
A funny mistake, anyway…
Stefan Stroe: Marketing Strategist
Abonare RSS
Limba
Categorii de articole
- Brand Strategy / Strategic Planning (349)
- Touch Points / 360 (33)
- Communications Planning (25)
- Consumer Insight (38)
- Consumer Context Planning & Receptivity (46)
- Interviews (9)
- Miscellaneous (209)
- Stiri / News (14)
- Fotografii (14)
- Sport (12)
- Judge & Vote (2)
- Reclame (85)
- Muzica (30)
- Despre mine (49)
- Facultate (6)
- Digital (30)
- Innovative Media (2)
- Tehnologie (3)
- Viral / Word of mouth (6)
- Social Media (7)
- BuzzMen (2)
- Online Brand Ambassadors (4)
- Retail (1)
- Noaptea Bibliotecilor (2)
Arhiva articole
- January 2012
- December 2011
- November 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
| Hosting by WebActiv. |
Tuesday 11 September 2007 - 2:10 PM
It has already been made for a real estate company -Nobilis I think-which targets rich people.
Tuesday 11 September 2007 - 2:44 PM
Ar fi interesant de observat comportamentul consumatorilor: cumpara merele, se amuza pe seama “greselii” sau o ignora…?
Dar chiar, in ce supermarket ai vazut asta?
Monday 5 November 2007 - 3:26 PM
[...] And last but not least as I’m halfway through this thing, I remembered Stella Artois and their ‘Reassuringly Expensive’ positioning or rather ‘Precious’ approach in the UK and an interesting thought from Stefan [...]