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_ Pastele si strategia de brand
Cele 2 nu au nimic in comun. Dimpotriva, chiar sunt opuse ca si seminificatie si valori.
De aceea imi iau 5 zile de vacanta, urandu-va in acelasi timp sa fiti sanatosi si cu sufletul linistit!
Ne re-citim de pe 1 Mai. Numai bine.
Caut un viitor strategic planner
Pentru cei interesati: voi da sanse egale tuturor canditatilor, fie ca ne cunoastem online sau offline si indiferent daca lucrati in client service, planning, copywriting sau brand management.
Am 2 mari cerinte: sa aveti minim 1 an de relatii intime cu publicitatea si sa fiti convinsi ca vreti planning.
Va rog sa imi trimiteti CV-urile pe adresa mea de lucru: stefan punct stroe a rond grey punct ro.
Deadline? Sooner the better. Sunt in procesul de cautare activa (asa cum zice teoria). 
Merci.
Greenpeace video for Unilever’s Dove: Good advertising is still advertising
Somebody did not do homework after “On slaught” was approved and released -- the lobby team, ER team, factory managers, top management? Who knows, maybe all of them.
One thing is universally clear: You do not want to get criticized by Greenpeace, especially ever since the environmental global concerns exploded. I personally see now Greenpeace as the voice of the humanity and I am glad that they have the guts to create such a response-campaign. Now the video has only 90.000 views, but it might register 50 times more by the end of May.