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_ Hot Cadbury “Truck” TV ad: Fun, anyone?
I believe Gorilla the drummer set a standard of fun for Cadbury which I think is still quite difficult to equal, even though in UK the deadlines for a new campaign and production budgets are so, so generous… 
As you will see, this time the agency&client kept invested in creative disruption vs. confectionery segment focusing more on young adults crazy passion for remote control race car fights, but I see that the big, human entertainment is gone.
Big futuristic fighting trucks will have a hard job in generating coffee break chats or new parody-ads as we’ve seen with Cadbury and Wonderbra last year.
Unless most male Brits have been acting like this during their adolescence… 
Tuesday 1 April 2008 - 8:53 AM
Cred ca ideea e ca alea sunt niste masini mici, de service in aeroport, unde nu au voie niciodata sa mearga deloc repede si care oricum nu sunt customizate sa mearga repede. Asa ca noaptea, cand se lasa intunericul isi dau “arama” pe fata. este in strategia pe “joy” lansata de gorilla si care vorbeste despre pasiune/entuziasm/living now in cele mai neasteptate forme.
Tuesday 1 April 2008 - 9:39 AM
Esti mai aproape de adevar cu bagajele…
Pe de alta parte, dramatizarea masinutelor de bagaje o vezi si prin filme, iar acolo nu sunt tot timpul lente si o iau sideways.
E clar ca directia de “joy” cu caracter general fictiv este pastrata, dar executia este mult sub cea precedenta.
Probabil ca echipei care a lucrat la spot ii plac numerele impare…