Stefan Stroe – Independent Brand Strategist



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Greenpeace video for Unilever’s Dove: Good advertising is still advertising

Publicat in categoria Articles in ENGLISH, Brand Strategy / Strategic Planning de catre Stefan Stroe la data de April 23rd, 2008

Somebody did not do homework after “On slaught” was approved and released -- the lobby team, ER team, factory managers, top management? Who knows, maybe all of them.

One thing is universally clear: You do not want to get criticized by Greenpeace, especially ever since the environmental global concerns exploded. I personally see now Greenpeace as the voice of the humanity and I am glad that they have the guts to create such a response-campaign. Now the video has only 90.000 views, but it might register 50 times more by the end of May.

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3 Raspunsuri la 'Greenpeace video for Unilever’s Dove: Good advertising is still advertising'

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  1. Dan ROMANIA

    Thursday 24 April 2008 - 1:17 PM

    Well that is some blow to Dove. This advertising looks like a big blow to Unilever. For a slightly longer version of the same story, one could try this link.

  2. Ana Placinta ROMANIA Subscribed to comments via email

    Thursday 24 April 2008 - 6:27 PM

    I bet this is one commercial that Dove TV won’t promote …

  3. Oxygen ROMANIA Subscribed to comments via email

    Thursday 1 May 2008 - 4:48 AM

    So much for natural beauty :))))

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