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	<title>Stefan Stroe - Independent Brand Strategist &#187; Brand Strategy / Strategic Planning</title>
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	<link>http://www.stefanstroe.ro</link>
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		<title>Despre plannerii romani si chestionarul lui LeFevre</title>
		<link>http://www.stefanstroe.ro/2010/05/05/despre-plannerii-romani-si-chestionarul-lui-lefevre/</link>
		<comments>http://www.stefanstroe.ro/2010/05/05/despre-plannerii-romani-si-chestionarul-lui-lefevre/#comments</comments>
		<pubDate>Tue, 04 May 2010 22:10:57 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Brand Strategy / Strategic Planning]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=1854</guid>
		<description><![CDATA[Am scris inca din toamna anului trecut cu manifestul pentru strategic planning nevoia de reinventare a produsului strategic din agentii, inainte sa decid sa incep munca pe cont propriu. Astfel ca sa nu mai surprinda pe nimeni ca de o luna,  o alta agentie din top 10 a ramas fara echipa de planning.
De asemenea, prezenta [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Categoria snacks: Spoturile TV ale primaverii 2010</title>
		<link>http://www.stefanstroe.ro/2010/04/08/categoria-snacks-spoturile-tv-ale-primaverii-2010/</link>
		<comments>http://www.stefanstroe.ro/2010/04/08/categoria-snacks-spoturile-tv-ale-primaverii-2010/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 00:11:06 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Brand Strategy / Strategic Planning]]></category>
		<category><![CDATA[Reclame]]></category>
		<category><![CDATA[Chio]]></category>
		<category><![CDATA[Claudia Pavel]]></category>
		<category><![CDATA[Cream]]></category>
		<category><![CDATA[Lays]]></category>
		<category><![CDATA[Lotto]]></category>
		<category><![CDATA[Romania]]></category>
		<category><![CDATA[snacks]]></category>
		<category><![CDATA[spot]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=1812</guid>
		<description><![CDATA[Ma uit cu atentie la televizor sa vad cine investeste bani in TV in 2010. In cazul snacksurilor, Lay&#8217;s si Lotto par a fi cei mai relaxati marketeri din categorie. Judecand strategia mesajului si banii alocati producerii si difuzarii de spoturi TV, concluzionez ca Chio este singurul care joaca o carte &#8220;sigura&#8221;, in timp ce [...]]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>WARC Prize: Concurs international de campanii integrate</title>
		<link>http://www.stefanstroe.ro/2010/03/03/warc-prize-concurs-international-de-campanii-integrate/</link>
		<comments>http://www.stefanstroe.ro/2010/03/03/warc-prize-concurs-international-de-campanii-integrate/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 23:45:01 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articles in ENGLISH]]></category>
		<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Brand Strategy / Strategic Planning]]></category>
		<category><![CDATA[Communications Planning]]></category>
		<category><![CDATA[Integrated campaigns]]></category>
		<category><![CDATA[WARC]]></category>
		<category><![CDATA[WARC prize]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=1706</guid>
		<description><![CDATA[Ce campanii integrate derulate in ultimi doi ani din R0mania ar avea sanse in concurs?

Titlul concursului: The Warc Prize for Ideas and Evidence
Premiul: 10,000 USD
Juriul: Mr. Bogusky 
Deadline: 11 mai 2010
Detalii:
All entries will be judged according to four weighted criteria:

Background &#38; Strategy (20% of total score)
Integrated Implementation (25%)
Results (30%)
Innovation (25%)

Entries must feature results from campaigns [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mihai Ghyka reloaded, la noua StarBev</title>
		<link>http://www.stefanstroe.ro/2010/01/11/mihai-ghyka-reloaded-la-noua-starbev/</link>
		<comments>http://www.stefanstroe.ro/2010/01/11/mihai-ghyka-reloaded-la-noua-starbev/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 01:12:36 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Brand Strategy / Strategic Planning]]></category>

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		<description><![CDATA[ 
Era nevoie de Mihai Ghyka la Starbev. Era nevoie de Mihai Ghyka si in ramura de &#8220;glamour&#8221; a business-ului si marketingului, FMCG-urile. Dar si consumatorii, telespectatorii si ascultatorii radio il asteptau dupa atata zgomot comunicational. Cei care sigur nu se bucura de revenirea sa sunt concurentii.
Probabil ca sunteti in asentimentul meu cand afirm ca domnia sa reeprezinta o [...]]]></description>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Social media si marocco</title>
		<link>http://www.stefanstroe.ro/2009/12/20/social-media-si-marocco/</link>
		<comments>http://www.stefanstroe.ro/2009/12/20/social-media-si-marocco/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 00:17:30 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Brand Strategy / Strategic Planning]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2009/12/20/social-media-si-marocco/</guid>
		<description><![CDATA[Social media seamana din ce in ce mai mult cu un joc de marocco de dinainte de &#8216;89.
Pe masura ce o retea sau un mecanism de socializare este descifrat, apreciat si incepe a fi utilizat de marketeri (ca un bat eliminat corect din gramada), apar alte provocari sociale interesante, noi retele si modaliati de interactiune. Pentru [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Noul spot Infoclick 118-800 vs. Noul anunt TV Romtelecom 118-932</title>
		<link>http://www.stefanstroe.ro/2009/12/17/noul-spot-infoclick-118-800-vs-noul-anunt-tv-romtelecom-118-932/</link>
		<comments>http://www.stefanstroe.ro/2009/12/17/noul-spot-infoclick-118-800-vs-noul-anunt-tv-romtelecom-118-932/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 00:53:07 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Brand Strategy / Strategic Planning]]></category>
		<category><![CDATA[Reclame]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2009/12/17/noul-spot-infoclick-118-800-vs-noul-anunt-tv-romtelecom-118-932/</guid>
		<description><![CDATA[Criza globala se intampla sa fie tradusa gresit in comunicare. Se economiseste prin reciclarea unor mari idei de comunicare de succes din UE.
Agresivitatea spotului Infoclick vs. old-Romtelecom pentru numarul special 118-800 este potrivita si absolut necesara pentru acest challenger, insa din punct de vedere executional se putea evident mai mult si ar fi trebuit sa [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Bere sofisticata pentru vremuri din ce in ce mai complicate</title>
		<link>http://www.stefanstroe.ro/2009/11/09/bere-sofisticata-pentru-vremuri-din-ce-in-ce-mai-complicate/</link>
		<comments>http://www.stefanstroe.ro/2009/11/09/bere-sofisticata-pentru-vremuri-din-ce-in-ce-mai-complicate/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 00:25:47 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Brand Strategy / Strategic Planning]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2009/11/09/bere-sofisticata-pentru-vremuri-din-ce-in-ce-mai-complicate/</guid>
		<description><![CDATA[Ultimul spot de la Guinness ma face sa reiau ceea ce spuneam in articolul precedent: Ursus a ales brusc un teritoriu ultra-sofisticat, nefiresc pentru numele si pozitionarea lui. Guinness insa poate pretinde asa ceva, pentru ca este un produs special, un stout super-premium, special atat prin lichidul si amestecul de gaze din interior cat si [...]]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2009/11/09/bere-sofisticata-pentru-vremuri-din-ce-in-ce-mai-complicate/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Grey Blog: Tesco demonstreaza polarizarea segmentarii in retailul de criza</title>
		<link>http://www.stefanstroe.ro/2009/10/28/grey-blog-tesco-demonstreaza-polarizarea-segmentarii-in-retailul-de-criza/</link>
		<comments>http://www.stefanstroe.ro/2009/10/28/grey-blog-tesco-demonstreaza-polarizarea-segmentarii-in-retailul-de-criza/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 10:50:42 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Brand Strategy / Strategic Planning]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2009/10/28/grey-blog-tesco-demonstreaza-polarizarea-segmentarii-in-retailul-de-criza/</guid>
		<description><![CDATA[E marfa fresh, publicata astazi.

 ]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2009/10/28/grey-blog-tesco-demonstreaza-polarizarea-segmentarii-in-retailul-de-criza/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Idee de business buzz-itoare: TOMS shoes</title>
		<link>http://www.stefanstroe.ro/2009/10/22/idee-de-business-buzz-itoare-toms-shoes/</link>
		<comments>http://www.stefanstroe.ro/2009/10/22/idee-de-business-buzz-itoare-toms-shoes/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 09:16:40 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Brand Strategy / Strategic Planning]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2009/10/22/idee-de-business-buzz-itoare-toms-shoes/</guid>
		<description><![CDATA[Parca nici nu mai conteaza ca video-ul este din 2007. Ideea ramane frumoasa si &#8220;facubila&#8221; si astazi:

 ]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2009/10/22/idee-de-business-buzz-itoare-toms-shoes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 20 planning blogs October 2009</title>
		<link>http://www.stefanstroe.ro/2009/10/20/top-20-planning-blogs-october-2009/</link>
		<comments>http://www.stefanstroe.ro/2009/10/20/top-20-planning-blogs-october-2009/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 08:07:39 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Brand Strategy / Strategic Planning]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2009/10/20/top-20-planning-blogs-october-2009/</guid>
		<description><![CDATA[01. Noah Brier dot Com
02. Nick Burcher
03. russell davies
04. advertising lab
05. We Are Social
06. adliterate
07. Only Dead Fish
08. News from the Herd
09. Influxinsights
10. Adspace Pioneers
11. paul isakson
12. Life Moves Pretty Fast
13. Herd &#8211; the hidden truth about who we are
14. brand new
15. Servant of Chaos
16. Mike Arauz
17. The Hidden Persuader
18. livingbrands
19. From The Head Of [...]]]></description>
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		<slash:comments>0</slash:comments>
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