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	<title>Stefan Stroe - Independent Brand Strategist &#187; Communications Planning</title>
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	<link>http://www.stefanstroe.ro</link>
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		<title>Book 12 Aprilie 2010: Training pe Communications Planning la IAA (cu Julian Saunders)</title>
		<link>http://www.stefanstroe.ro/2010/04/07/book-12-aprilie-2010-training-pe-communications-planning-la-iaa-cu-julian-saunders/</link>
		<comments>http://www.stefanstroe.ro/2010/04/07/book-12-aprilie-2010-training-pe-communications-planning-la-iaa-cu-julian-saunders/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 21:10:20 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Communications Planning]]></category>
		<category><![CDATA[Consumer Context Planning & Receptivity]]></category>
		<category><![CDATA[Communications planning]]></category>
		<category><![CDATA[IAA Romania]]></category>
		<category><![CDATA[Julian Saunders]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=1818</guid>
		<description><![CDATA[Autorul uneia dintre cele mai utile carti de management al comunicarii integrate &#8211; pe care am citit-o chiar cand am infiintat departamentul de strategie numit  &#8220;Consumer Context Planning&#8221; la Starcom Media vine in Romania luni la initiativa IAA.
Va recomand sa veniti pentru ca este o investitie care merita 110%.

Cu permisiunea colegilor mei voi cita articolul [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WARC Prize: Concurs international de campanii integrate</title>
		<link>http://www.stefanstroe.ro/2010/03/03/warc-prize-concurs-international-de-campanii-integrate/</link>
		<comments>http://www.stefanstroe.ro/2010/03/03/warc-prize-concurs-international-de-campanii-integrate/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 23:45:01 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articles in ENGLISH]]></category>
		<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Brand Strategy / Strategic Planning]]></category>
		<category><![CDATA[Communications Planning]]></category>
		<category><![CDATA[Integrated campaigns]]></category>
		<category><![CDATA[WARC]]></category>
		<category><![CDATA[WARC prize]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=1706</guid>
		<description><![CDATA[Ce campanii integrate derulate in ultimi doi ani din R0mania ar avea sanse in concurs?

Titlul concursului: The Warc Prize for Ideas and Evidence
Premiul: 10,000 USD
Juriul: Mr. Bogusky 
Deadline: 11 mai 2010
Detalii:
All entries will be judged according to four weighted criteria:

Background &#38; Strategy (20% of total score)
Integrated Implementation (25%)
Results (30%)
Innovation (25%)

Entries must feature results from campaigns [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to be UNinteresting</title>
		<link>http://www.stefanstroe.ro/2008/10/01/how-to-be-uninteresting/</link>
		<comments>http://www.stefanstroe.ro/2008/10/01/how-to-be-uninteresting/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 13:50:59 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Communications Planning]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2008/10/01/how-to-be-uninteresting/</guid>
		<description><![CDATA[
E chiar Russell (Davies), un adept al &#8220;interestingness&#8221;-ului printre planneri.
Asa cum vedeti, tocmai ne-a impartasit pe Twitter o activitate minunata.
Daca ar fi integru, probabil ca ar scrie lucruri interesante tot timpul. Dar nu e cazul.
 ]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Limbajul popular de marketing: &#8220;Campania de imagine&#8221;</title>
		<link>http://www.stefanstroe.ro/2007/09/25/limbajul-popular-de-marketing-campania-de-imagine/</link>
		<comments>http://www.stefanstroe.ro/2007/09/25/limbajul-popular-de-marketing-campania-de-imagine/#comments</comments>
		<pubDate>Mon, 24 Sep 2007 23:02:11 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Communications Planning]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2007/09/25/limbajul-popular-de-marketing-campania-de-imagine/</guid>
		<description><![CDATA[
John Griffiths a fost politicos in interviul dat IAA cand spunea ca publicitatea romaneasca nu e eficienta din cauza ca se produce mult prea multa pentru nevoile pietei. Macar de ar fi supra-productia problema Romaniei in vreun sector al economiei&#8230; oricare ar fi el. De ce ar fi altfel si in comunicare?
Iar cand vine vorba [...]]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2007/09/25/limbajul-popular-de-marketing-campania-de-imagine/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>360 pentru The Economist</title>
		<link>http://www.stefanstroe.ro/2007/09/10/360-pentru-the-economist/</link>
		<comments>http://www.stefanstroe.ro/2007/09/10/360-pentru-the-economist/#comments</comments>
		<pubDate>Mon, 10 Sep 2007 12:18:27 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Communications Planning]]></category>
		<category><![CDATA[Touch Points / 360]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2007/09/10/360-pentru-the-economist/</guid>
		<description><![CDATA[Un brand bine integrat pe 360, cu o idee centrala simpla. Chiar daca nu este extrem de nou, v-o sharuiesc intrucat The Economist este unul din exemplele mele preferate de la trainingurile de comunicare integrata.

 ]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2007/09/10/360-pentru-the-economist/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Axe&#8217;s ads: Integration profficiency</title>
		<link>http://www.stefanstroe.ro/2007/04/18/axes-ads-integration-profficiency/</link>
		<comments>http://www.stefanstroe.ro/2007/04/18/axes-ads-integration-profficiency/#comments</comments>
		<pubDate>Wed, 18 Apr 2007 21:44:33 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articles in ENGLISH]]></category>
		<category><![CDATA[Communications Planning]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2007/04/18/axes-ads-integration-profficiency/</guid>
		<description><![CDATA[You might know that I admire Axe&#8217;s integrity over time &#8211; I recently put together a detailed historical case study of their long-lasting campaign and presented it to some of my clients of &#8220;how to&#8221;. This is a new ad that I received today on e-mail from my colleague Ileana.
Just like any &#8220;Axe Effect&#8221; ad, [...]]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2007/04/18/axes-ads-integration-profficiency/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Din provocarile comunicarii integrate: O noua solutie propusa de P&amp;G</title>
		<link>http://www.stefanstroe.ro/2007/04/16/din-provocarile-comunicarii-integrate-o-noua-solutie-propusa-de-pg/</link>
		<comments>http://www.stefanstroe.ro/2007/04/16/din-provocarile-comunicarii-integrate-o-noua-solutie-propusa-de-pg/#comments</comments>
		<pubDate>Sun, 15 Apr 2007 23:39:48 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Communications Planning]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2007/04/16/din-provocarile-comunicarii-integrate-o-noua-solutie-propusa-de-pg/</guid>
		<description><![CDATA[Schizmele din agentii, eforturile continue de controlare si integrare a comunicarii brandurilor (dincolo de mult-prea-atragatoarea publicitate) chinuie marile corporatii si marii strategi ai acestora sa gaseasca solutii cat mai eficiente.

De cateva zile, CEO-ul P&#038;G a facut public faptul ca a decis sa incerce un nou model de reintegrare a comunicarii unui brand (Oral-B), acordand toate [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trainer 90 de minute la Teach Me AdRevolution</title>
		<link>http://www.stefanstroe.ro/2007/03/14/trainer-90-de-minute-la-teach-me-adrevolution/</link>
		<comments>http://www.stefanstroe.ro/2007/03/14/trainer-90-de-minute-la-teach-me-adrevolution/#comments</comments>
		<pubDate>Wed, 14 Mar 2007 01:41:10 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Communications Planning]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2007/03/14/trainer-90-de-minute-la-teach-me-adrevolution/</guid>
		<description><![CDATA[S-a intamplat ieri seara, iar tema a fost &#8220;Word Of Mouth&#8220;. Din pacate nu am avut timp de facut poze, asa ca voi pune mai jos primul slide din prezentarea pregatita cu aceasta ocazie.

Le-am prezentat cu un PPT de 61 de slideuri impanat cu executii si emiprisme virale, iar aprecierea prezentarii am vazut-o la sfarsit, [...]]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2007/03/14/trainer-90-de-minute-la-teach-me-adrevolution/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>Articol pentru IAA despre strategic planning si branduri (mai putin) integrate in comunicare</title>
		<link>http://www.stefanstroe.ro/2007/03/08/articol-pentru-iaa-despre-strategic-planning-si-branduri-mai-putin-integrate-in-comunicare/</link>
		<comments>http://www.stefanstroe.ro/2007/03/08/articol-pentru-iaa-despre-strategic-planning-si-branduri-mai-putin-integrate-in-comunicare/#comments</comments>
		<pubDate>Thu, 08 Mar 2007 19:16:46 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Communications Planning]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2007/03/08/articol-pentru-iaa-despre-strategic-planning-si-branduri-mai-putin-integrate-in-comunicare/</guid>
		<description><![CDATA[
I-am promis acest articol Ancai Rancea de la IAA si de astazi il puteti citi online.
Se intituleaza &#8220;Propagarea strategic planningului&#8221; &#8211; in el am argumentat din perspectiva Communications Planningului motivele pentru care multe branduri puternice sunt incoerente in comunicare.
Click aici pentru a-l putea citi.
 ]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2007/03/08/articol-pentru-iaa-despre-strategic-planning-si-branduri-mai-putin-integrate-in-comunicare/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>From planner to planner: With Jason Lonsdale, Senior Strategic Planner at Leo Burnett UK</title>
		<link>http://www.stefanstroe.ro/2007/02/26/from-planner-to-planner-with-jason-lonsdale-senior-strategic-planner-at-leo-burnett-uk/</link>
		<comments>http://www.stefanstroe.ro/2007/02/26/from-planner-to-planner-with-jason-lonsdale-senior-strategic-planner-at-leo-burnett-uk/#comments</comments>
		<pubDate>Mon, 26 Feb 2007 11:55:53 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articles in ENGLISH]]></category>
		<category><![CDATA[Communications Planning]]></category>
		<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2007/02/26/from-planner-to-planner-with-jason-lonsdale-senior-strategic-planner-at-leo-burnett-uk/</guid>
		<description><![CDATA[I talked to Jason for the first time a couple of weeks ago, when I ran over its intriguing Kamasutra article on brands strategies posted on his blog.
Last week I  asked Jason to answer me a few questions focused on Communications Planning, the planning discipline that I&#8217;m currently developing within Starcom Romania. He gladly [...]]]></description>
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		<slash:comments>5</slash:comments>
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