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	<title>Stefan Stroe - Independent Brand Strategist &#187; Consumer Context Planning &amp; Receptivity</title>
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	<link>http://www.stefanstroe.ro</link>
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		<title>Book 12 Aprilie 2010: Training pe Communications Planning la IAA (cu Julian Saunders)</title>
		<link>http://www.stefanstroe.ro/2010/04/07/book-12-aprilie-2010-training-pe-communications-planning-la-iaa-cu-julian-saunders/</link>
		<comments>http://www.stefanstroe.ro/2010/04/07/book-12-aprilie-2010-training-pe-communications-planning-la-iaa-cu-julian-saunders/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 21:10:20 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Communications Planning]]></category>
		<category><![CDATA[Consumer Context Planning & Receptivity]]></category>
		<category><![CDATA[Communications planning]]></category>
		<category><![CDATA[IAA Romania]]></category>
		<category><![CDATA[Julian Saunders]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=1818</guid>
		<description><![CDATA[Autorul uneia dintre cele mai utile carti de management al comunicarii integrate &#8211; pe care am citit-o chiar cand am infiintat departamentul de strategie numit  &#8220;Consumer Context Planning&#8221; la Starcom Media vine in Romania luni la initiativa IAA.
Va recomand sa veniti pentru ca este o investitie care merita 110%.

Cu permisiunea colegilor mei voi cita articolul [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dupa intalnirea IAA &#8220;Planing vs. Research&#8221;</title>
		<link>http://www.stefanstroe.ro/2009/10/15/dupa-intalnirea-iaa-planing-vs-research/</link>
		<comments>http://www.stefanstroe.ro/2009/10/15/dupa-intalnirea-iaa-planing-vs-research/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 13:29:24 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Consumer Context Planning & Receptivity]]></category>
		<category><![CDATA[Consumer Insight]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2009/10/15/dupa-intalnirea-iaa-planing-vs-research/</guid>
		<description><![CDATA[Au fost 3 ore de discutii aprinse in care fiecare dintre cele doua parti au spus lucrurilor pe nume intr-o maniera constructiva.
Dincolo de problemele de comunicare si colaborare pe care cele doua branse profesionale le avem, obiectivul principal ramne acelasi: sa ridicam impreuna standardele produsului de cercetare de piata din Romania.
Aseara am sustinut mai multe [...]]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2009/10/15/dupa-intalnirea-iaa-planing-vs-research/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>IAA Young Professionals: Planning vs. Research workshop &#8211; miercuri, 14.10.</title>
		<link>http://www.stefanstroe.ro/2009/10/12/iaa-young-professionals-planning-vs-research-workshop-miercuri-1410/</link>
		<comments>http://www.stefanstroe.ro/2009/10/12/iaa-young-professionals-planning-vs-research-workshop-miercuri-1410/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 15:25:48 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Brand Strategy / Strategic Planning]]></category>
		<category><![CDATA[Consumer Context Planning & Receptivity]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2009/10/12/iaa-young-professionals-planning-vs-research-workshop-miercuri-1410/</guid>
		<description><![CDATA[Voi face parte din echipa de planning / advertising, alaturi de Stefan Chiritescu, Elena Ionita, Simina Leotescu, Costin Radu, Razvan Matasel, Teodor Cucu&#8221;.
Echipa de cercetatori cuprinde 11 invitati:
Alin Teodorescu – General Director,  IMAS;   Ioan Simu – Partner, Mercury Research;  Alina Serbanica – Access Panel Manager, IPSOS;  Julien Zidaru – Custom Research Director, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Volkswagen si dorinta de distractie a oamenilor obisnuiti</title>
		<link>http://www.stefanstroe.ro/2009/10/08/volkswagen-si-dorinta-de-distractie-a-oamenilor-obisnuiti/</link>
		<comments>http://www.stefanstroe.ro/2009/10/08/volkswagen-si-dorinta-de-distractie-a-oamenilor-obisnuiti/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 09:23:32 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Consumer Context Planning & Receptivity]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2009/10/08/volkswagen-si-dorinta-de-distractie-a-oamenilor-obisnuiti/</guid>
		<description><![CDATA[

Mai multe pe http://www.rolighetsteorin.se/
 ]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2009/10/08/volkswagen-si-dorinta-de-distractie-a-oamenilor-obisnuiti/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Metrosexualii, un target de ignorat</title>
		<link>http://www.stefanstroe.ro/2009/06/04/metrosexualii-un-target-de-ignorat/</link>
		<comments>http://www.stefanstroe.ro/2009/06/04/metrosexualii-un-target-de-ignorat/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 15:22:32 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Consumer Context Planning & Receptivity]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2009/06/04/metrosexualii-un-target-de-ignorat/</guid>
		<description><![CDATA[Excelent articolul din BrandWeek.
Citatul care spune cel mai bine lucrurilor pe nume: 
&#8220;The metrosexual was never as true as we, a manufacturing class, wanted it to be,” said David Rubin, Unilever&#8217;s U.S. hair care marketing director. “He is there, and he still wants to be [marketed] to&#8230;but as a population, he&#8217;s actually very small.&#8221; 
Daca [...]]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2009/06/04/metrosexualii-un-target-de-ignorat/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Studiu global Nielsen: La ce cumparaturi se renunta in recesiune</title>
		<link>http://www.stefanstroe.ro/2009/05/28/studiu-global-nielsen-la-ce-cumparaturi-se-renunta-in-recesiune/</link>
		<comments>http://www.stefanstroe.ro/2009/05/28/studiu-global-nielsen-la-ce-cumparaturi-se-renunta-in-recesiune/#comments</comments>
		<pubDate>Thu, 28 May 2009 10:03:52 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Consumer Context Planning & Receptivity]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2009/05/28/studiu-global-nielsen-la-ce-cumparaturi-se-renunta-in-recesiune/</guid>
		<description><![CDATA[
via Standard.ro.
 ]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2009/05/28/studiu-global-nielsen-la-ce-cumparaturi-se-renunta-in-recesiune/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>La MBA</title>
		<link>http://www.stefanstroe.ro/2009/03/01/la-mba/</link>
		<comments>http://www.stefanstroe.ro/2009/03/01/la-mba/#comments</comments>
		<pubDate>Sat, 28 Feb 2009 23:19:30 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Consumer Context Planning & Receptivity]]></category>
		<category><![CDATA[Consumer Insight]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2009/03/01/la-mba/</guid>
		<description><![CDATA[Boti m-a invitat al pentru al treilea an aproape consecutiv sa tin un curs de 3 ore la MBA-ul Romano-Canadian.
O ocazie minunata de salta si mai mult calitativ prezentarile din anii trecuti. De fapt am schimbat-o pe precedenta in proportie de 95%. A fost un curs extrem de reusit, in care s-a ascultat, s-a notat, [...]]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2009/03/01/la-mba/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Varilux: La targul de carte Gaudeamus</title>
		<link>http://www.stefanstroe.ro/2007/11/28/varilux-la-targul-de-carte-gaudeamus/</link>
		<comments>http://www.stefanstroe.ro/2007/11/28/varilux-la-targul-de-carte-gaudeamus/#comments</comments>
		<pubDate>Tue, 27 Nov 2007 22:45:59 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Consumer Context Planning & Receptivity]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2007/11/28/varilux-la-targul-de-carte-gaudeamus/</guid>
		<description><![CDATA[
Am apucat sa vizitez targul duminica dupa-amiaza, iar prin imbulzeaza generala de talcioc am intalnit in ~99% din situatii standuri cu carti tiparite (in limba romana si engleza).
Restul de ~1% au fost standuri cu audio-books, muzica, tarabe cu bratari. 
Un stand insa mi-a atras in mod special atentia prin obiectul de activitate total diferit si [...]]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2007/11/28/varilux-la-targul-de-carte-gaudeamus/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mall-ul virtual &#8211; Spatiu de observare si de vanzare</title>
		<link>http://www.stefanstroe.ro/2007/11/19/mall-ul-virtual-spatiu-de-observare-si-de-vanzare/</link>
		<comments>http://www.stefanstroe.ro/2007/11/19/mall-ul-virtual-spatiu-de-observare-si-de-vanzare/#comments</comments>
		<pubDate>Mon, 19 Nov 2007 01:32:33 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Consumer Context Planning & Receptivity]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2007/11/19/mall-ul-virtual-spatiu-de-observare-si-de-vanzare/</guid>
		<description><![CDATA[
Lucrand pentru o prezentare am dat peste un mall virtual care mi-a rapit intr-un mod placut cateva minute de browsing &#8211; chiar a meritat sa dau iama prin raioane fara sa am in ceafa o echipa de vanzatori agresivi.
In prezent, aceste e-magazine sunt utilizate in doua scopuri: perfectionarea viitoarei variante de shopping online si pentru [...]]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2007/11/19/mall-ul-virtual-spatiu-de-observare-si-de-vanzare/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Siteul RAI-RIA.ro: Huh?</title>
		<link>http://www.stefanstroe.ro/2007/09/13/siteul-rai-riaro-huh/</link>
		<comments>http://www.stefanstroe.ro/2007/09/13/siteul-rai-riaro-huh/#comments</comments>
		<pubDate>Wed, 12 Sep 2007 23:57:50 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Consumer Context Planning & Receptivity]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2007/09/13/siteul-rai-riaro-huh/</guid>
		<description><![CDATA[
Ma gandesc ca proprietarii au putut alege un nume atat de neprietenos pentru oamenii de rand din cauza ca internetul prezinta zero interes. Vizitatand site-ul, veti vedea ca de fapt acolo coexista 2 companii cu nume similare (Roumanie Assurance International si Rumanian International Assistance). Nici nu mai conteaza ca de fapt au obiecte de activitate [...]]]></description>
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		<slash:comments>4</slash:comments>
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