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	<title>Stefan Stroe: Marketing Strategist &#187; Reclame</title>
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	<link>http://www.stefanstroe.ro</link>
	<description>Practitioner in asking, thinking, talking, singing.</description>
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		<title>Capodopera pentru Weight Watchers UK, marca Saatchi&amp;Saatchi UK: Videoclipul Do It Our Way (Alesha Dixon)</title>
		<link>http://www.stefanstroe.ro/2012/01/12/capodopera-pentru-weight-watchers-uk-marca-saatchisaatchi-uk-videoclipul-do-it-our-way-alesha-dixon/</link>
		<comments>http://www.stefanstroe.ro/2012/01/12/capodopera-pentru-weight-watchers-uk-marca-saatchisaatchi-uk-videoclipul-do-it-our-way-alesha-dixon/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 09:45:25 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Muzica]]></category>
		<category><![CDATA[Online Brand Ambassadors]]></category>
		<category><![CDATA[Reclame]]></category>
		<category><![CDATA[Viral / Word of mouth]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=2492</guid>
		<description><![CDATA[Democratizarea comunicarii de marketing si a internetului ne-au permis sa ne convingem de faptul ca lasand mai libera comunicarea de brand  clientilor fideli, vom primi un feedback mai bun. Este cazul si pentru Online Brand Ambassadors, acolo unde clientii nostri isi gasesc fani importanti printre bloggeri si prietenii bloggerilor cu care noi suntem prieteni. La [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Spot online pentru Google Analytics</title>
		<link>http://www.stefanstroe.ro/2011/11/30/spot-online-pentru-google-analytics/</link>
		<comments>http://www.stefanstroe.ro/2011/11/30/spot-online-pentru-google-analytics/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 13:56:30 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Reclame]]></category>
		<category><![CDATA[Google Analytics]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=2472</guid>
		<description><![CDATA[Google Analytics se apropie cel mai mult de instrumentul perfect de masurare a traficului si a campaniilor de vanzari pe siteuri, cu tot respectul pentru celelalte produse similare. Spotul de mai jos este probabil si cea mai interesanta reclama din categoria sa de pana acum.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Samsung Galaxy S2: Strategia mixului de mesaje vs. iPhone 4</title>
		<link>http://www.stefanstroe.ro/2011/11/25/samsung-galaxy-s2-strategia-mixului-de-mesaje-vs-iphone-4/</link>
		<comments>http://www.stefanstroe.ro/2011/11/25/samsung-galaxy-s2-strategia-mixului-de-mesaje-vs-iphone-4/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 22:50:46 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Brand Strategy / Strategic Planning]]></category>
		<category><![CDATA[Reclame]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=2458</guid>
		<description><![CDATA[Lupta dintre Apple si Samsung dusa pe piata smartphone-urilor este poate cea mai spectaculoasa din marketingul actual. Samsung, cu ajutorul sistemului Android merge umar la umar cu Apple &#38; iPhone, in contextul in care sistemul de operare detinut de Google a devansat deja iOS-ul la nivel de aparate noi vandute in lume. Samsung nu are complexe [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Campanii publicitare fara varsta: Budlight Institute</title>
		<link>http://www.stefanstroe.ro/2011/11/13/campanii-publicitare-fara-varsta-budlight-institute/</link>
		<comments>http://www.stefanstroe.ro/2011/11/13/campanii-publicitare-fara-varsta-budlight-institute/#comments</comments>
		<pubDate>Sun, 13 Nov 2011 01:29:31 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Reclame]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=2452</guid>
		<description><![CDATA[M-am gandit sa reiau o parte din seriile de reclame de referinta ale ultimilor 10 ani. &#8220;Bud light Institute&#8221; este o campanie din prima jumatate a deceniului trecut, premiata atat pentru creatie cat si pentru strategie. Este o campanie despre care am discutat foarte mult de-a lungul timpului, de referinta in categoria berii. Iata cateva [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Emotii: Barnardo&#8217;s &#8211; Life story</title>
		<link>http://www.stefanstroe.ro/2011/11/10/emotii-barnardos-life-story/</link>
		<comments>http://www.stefanstroe.ro/2011/11/10/emotii-barnardos-life-story/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 20:18:17 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Reclame]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=2450</guid>
		<description><![CDATA[America de Sud si Marea Britanie au un ecart insurmontabil de catre bransa publicitara din Romania in ceea ce priveste povestile incarcate de emotie prezente in reclame. Ganditi-va la un exemplu recent, &#8220;Fluturele&#8221; de la Cosmote, unde vedem o poveste extraordinara de import. Dramatizarea din spotul Barnardo&#8217;s ar putea parea banala (filmarea inversa), insa ideea [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Gold. La Balkannes Lions, sectiunea &#8220;Intimate media&#8221;</title>
		<link>http://www.stefanstroe.ro/2011/11/01/gold-la-balkannes-lions-sectiunea-intimate-media/</link>
		<comments>http://www.stefanstroe.ro/2011/11/01/gold-la-balkannes-lions-sectiunea-intimate-media/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 15:01:56 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Reclame]]></category>

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		<description><![CDATA[]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Fluturele mobil &amp; Vrabia nebranduita = Regizorul Constantin Pilavios</title>
		<link>http://www.stefanstroe.ro/2011/09/16/fluturele-mobil-vrabia-nebranduita-regizorul-constantin-pilavios/</link>
		<comments>http://www.stefanstroe.ro/2011/09/16/fluturele-mobil-vrabia-nebranduita-regizorul-constantin-pilavios/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 23:27:33 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Reclame]]></category>
		<category><![CDATA[Constantin Pilavios]]></category>
		<category><![CDATA[Cosmote]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=2360</guid>
		<description><![CDATA[Azi am vazut un spot dintr-un registru emotional non-romanesc. Pare a fi un registru mai degraba sud-american, insa surprinzator este unul grecesc. Este un scenariu ale carui drepturi de autor au fost cumparate de Cosmote, iar realizarile au acelasi regizor, Constantin Pilavios, un om care merita apreciat. Sursele online m-au convins pret de cateva ore [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Un haiduc a pregatit poporului 2 prezentari despre seminariile Cannes Lions 2011</title>
		<link>http://www.stefanstroe.ro/2011/07/16/un-haiduc-a-pregatit-poporului-2-prezentari-despre-seminariile-cannes-lions-2011/</link>
		<comments>http://www.stefanstroe.ro/2011/07/16/un-haiduc-a-pregatit-poporului-2-prezentari-despre-seminariile-cannes-lions-2011/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 23:34:41 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Reclame]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=2313</guid>
		<description><![CDATA[Cei care stocheaza pe cont propriu idei impartasite public de &#8220;boierii ideilor creative&#8221; si le publica ulterior sintetizat, pe gratis, merita aplaudati. Astfel este baiatul care a pus la punct 2 prezentari de la Cannes Lions 2011, cu idei si poze de la seminarii. A doua prezentare nu poate fi inclusa in WP, iata link-ul: [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Consecintele metalelor pretioase de la Cannes Lions</title>
		<link>http://www.stefanstroe.ro/2011/07/02/consecintele-metalelor-pretioase-de-la-cannes-lions/</link>
		<comments>http://www.stefanstroe.ro/2011/07/02/consecintele-metalelor-pretioase-de-la-cannes-lions/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 23:52:10 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Reclame]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=2289</guid>
		<description><![CDATA[Cand lucrezi intr-o agentie de publicitate din Romania si in incaperea in care te afli incepe o discutie despre castigarea unui leu la Cannes, ori esti plasat perpendicular pe aceasta tema, ori esti paralel cu ea. Aceste pozitii extreme s-au amplificat din cauza faptului ca timp de 10-15 ani (de cand publicitatea a devenit o meserie [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2pi &#8211; Avanpremiera</title>
		<link>http://www.stefanstroe.ro/2011/06/21/2pi-avanpremiera/</link>
		<comments>http://www.stefanstroe.ro/2011/06/21/2pi-avanpremiera/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 08:57:56 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Despre mine]]></category>
		<category><![CDATA[Reclame]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=2278</guid>
		<description><![CDATA[2pi este un produs care produce senzatie pe oriunde a fost prezent de la inceputul lunii iunie. Pentru inceput, recomand doamnelor si domnisoarelor pagina de Facebook. Despre campanie si autorii ei va voi povesti cu proxima ocazie.]]></description>
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		<slash:comments>2</slash:comments>
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