<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Stefan Stroe - Independent Brand Strategist &#187; Reclame</title>
	<atom:link href="http://www.stefanstroe.ro/category/reclame/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.stefanstroe.ro</link>
	<description></description>
	<lastBuildDate>Wed, 28 Jul 2010 23:43:12 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Tu cu cine faci banging?</title>
		<link>http://www.stefanstroe.ro/2010/07/29/tu-cu-cine-faci-banging/</link>
		<comments>http://www.stefanstroe.ro/2010/07/29/tu-cu-cine-faci-banging/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 23:43:12 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Reclame]]></category>
		<category><![CDATA[BCR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Spot TV]]></category>
		<category><![CDATA[tu cu cine faci banking]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=1938</guid>
		<description><![CDATA[Am scris acest articol aseara pentru IQads, in calitate de editor, insa se pare din ratiuni editoriale nu il pot publica.
 Nu as vrea sa intram in can-can-uri, asa ca va rog sa il cititi fara sa banuiti parti-pris-uri. Titlul este orginal.
Iar daca lucrati la BCR, credeti-ma pe cuvant: am facut aceasta analiza din ratiuni [...]]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2010/07/29/tu-cu-cine-faci-banging/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>BCR, teasingul pe social media si ROI-ul la care iti este frica sa te uiti</title>
		<link>http://www.stefanstroe.ro/2010/07/28/bcr-teasingul-pe-social-media-si-roi-ul-la-care-iti-este-frica-sa-te-uiti/</link>
		<comments>http://www.stefanstroe.ro/2010/07/28/bcr-teasingul-pe-social-media-si-roi-ul-la-care-iti-este-frica-sa-te-uiti/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 00:46:57 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Reclame]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[BCR]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=1926</guid>
		<description><![CDATA[
Campania de TEASING a BCR a utilizat 4 bloggeri  + o ziarista (toti cititi) si au livrat 4 video-uri care au generat pana acum un pic peste 15.000 views pe YouTube.
Daca ne apucam sa calculam ROI-ul initiativei, ne-ar lua groaza ca in plina criza financiara se arunca banii pe online pentru asa ceva.
Sa zicem ca [...]]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2010/07/28/bcr-teasingul-pe-social-media-si-roi-ul-la-care-iti-este-frica-sa-te-uiti/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Campanie anti-fumat de la U.E.: Opinii?</title>
		<link>http://www.stefanstroe.ro/2010/07/15/campanie-anti-fumat-de-la-u-e-opinii/</link>
		<comments>http://www.stefanstroe.ro/2010/07/15/campanie-anti-fumat-de-la-u-e-opinii/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 21:44:38 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Reclame]]></category>
		<category><![CDATA[campanie anti-fumat]]></category>
		<category><![CDATA[help eu]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=1910</guid>
		<description><![CDATA[
Campania absurda a EU a ajuns probabil din ratiuni financiare la varianta desen animat.

 ]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2010/07/15/campanie-anti-fumat-de-la-u-e-opinii/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CMB Travel and Samsonite, sharing &#8220;Life is a journey&#8221;</title>
		<link>http://www.stefanstroe.ro/2010/07/14/cmb-travel-and-samsonite-sharing-life-is-a-journey/</link>
		<comments>http://www.stefanstroe.ro/2010/07/14/cmb-travel-and-samsonite-sharing-life-is-a-journey/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 18:16:02 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Reclame]]></category>
		<category><![CDATA[CMB Travel]]></category>
		<category><![CDATA[Life is a journey]]></category>
		<category><![CDATA[Romania]]></category>
		<category><![CDATA[Samsonite]]></category>
		<category><![CDATA[slogan]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=1901</guid>
		<description><![CDATA[My first job  (2000-2001) was as marketing officer in a tour operator in Romania, CMB Travel (www.cmbtravel.ro). As a young marketeer full of ambitions, I proposed and agreed  &#8221;Life is a journey&#8221;  as a tagline for the company. At that time, it seemed useful to register it as a brand at OSIM (www.osim.ro), for Romanian [...]]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2010/07/14/cmb-travel-and-samsonite-sharing-life-is-a-journey/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Outdoor creativity: Back to basics in Austria</title>
		<link>http://www.stefanstroe.ro/2010/06/01/outdoor-creativity-back-to-basics-in-austria/</link>
		<comments>http://www.stefanstroe.ro/2010/06/01/outdoor-creativity-back-to-basics-in-austria/#comments</comments>
		<pubDate>Mon, 31 May 2010 23:43:13 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Reclame]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=1886</guid>
		<description><![CDATA[In Austria se utilizeaza solutii outdoor cu ROI ridicat insa care sunt de-a dreptul primitive din punct de vedere creativ. Ceea ce am pozat duminica (mai jos) in Viena arata starea de fapt pentru organizatorii de concerte.
Comparati-le cu afisele similare din Bucuresti, unde analiza de continut releva multe fonturi si figuri (vezi concertele de manelisti), titluri [...]]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2010/06/01/outdoor-creativity-back-to-basics-in-austria/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Studentii nostri si pauzele publicitare romanesti</title>
		<link>http://www.stefanstroe.ro/2010/05/12/studentii-nostri-si-pauzele-publicitare-romanesti/</link>
		<comments>http://www.stefanstroe.ro/2010/05/12/studentii-nostri-si-pauzele-publicitare-romanesti/#comments</comments>
		<pubDate>Tue, 11 May 2010 22:19:27 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Reclame]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=1860</guid>
		<description><![CDATA[Daca privim la spoturile difuzate in ultima luna (accesand arhivele de spoturi din Romania)  as spune ca este periculos sa mai indrumam studentii de la marketing/comunicare sa se uite la posturile ce emit in limba romana ca sa invete ceva din ele. Publicitatea TV de astazi se ghideaza dupa 2 reguli combinate: putin si ieftin. [...]]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2010/05/12/studentii-nostri-si-pauzele-publicitare-romanesti/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Categoria snacks: Spoturile TV ale primaverii 2010</title>
		<link>http://www.stefanstroe.ro/2010/04/08/categoria-snacks-spoturile-tv-ale-primaverii-2010/</link>
		<comments>http://www.stefanstroe.ro/2010/04/08/categoria-snacks-spoturile-tv-ale-primaverii-2010/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 00:11:06 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Brand Strategy / Strategic Planning]]></category>
		<category><![CDATA[Reclame]]></category>
		<category><![CDATA[Chio]]></category>
		<category><![CDATA[Claudia Pavel]]></category>
		<category><![CDATA[Cream]]></category>
		<category><![CDATA[Lays]]></category>
		<category><![CDATA[Lotto]]></category>
		<category><![CDATA[Romania]]></category>
		<category><![CDATA[snacks]]></category>
		<category><![CDATA[spot]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=1812</guid>
		<description><![CDATA[Ma uit cu atentie la televizor sa vad cine investeste bani in TV in 2010. In cazul snacksurilor, Lay&#8217;s si Lotto par a fi cei mai relaxati marketeri din categorie. Judecand strategia mesajului si banii alocati producerii si difuzarii de spoturi TV, concluzionez ca Chio este singurul care joaca o carte &#8220;sigura&#8221;, in timp ce [...]]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2010/04/08/categoria-snacks-spoturile-tv-ale-primaverii-2010/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Spotul TV al Google la Super Bowl</title>
		<link>http://www.stefanstroe.ro/2010/02/10/spotul-tv-al-google-la-superbowl/</link>
		<comments>http://www.stefanstroe.ro/2010/02/10/spotul-tv-al-google-la-superbowl/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 03:28:06 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Reclame]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=1604</guid>
		<description><![CDATA[

Din decizia Google de a investi 5 milioane de Euro in pauza Super Bowl putem nota deja pentru review-ul anual al comunicarii globale din 2010 ca cel mai mare business online din lume a realizat ca nu poate trai fara a comunica produsul sau online si offline, contrar parerilor specialistilor.
Am apreciat spotul prin eficacitatea sa [...]]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2010/02/10/spotul-tv-al-google-la-superbowl/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Insight: Lurpack si Diesel</title>
		<link>http://www.stefanstroe.ro/2010/02/01/insight-lurpack-si-diesel/</link>
		<comments>http://www.stefanstroe.ro/2010/02/01/insight-lurpack-si-diesel/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 13:39:54 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Consumer Insight]]></category>
		<category><![CDATA[Reclame]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2010/02/01/insight-lurpack-si-diesel/</guid>
		<description><![CDATA[Categoria margarine unt&#038;margarine in Romania este dominata de cliseul familiei minunate, perfecte, cu mame fotomodel si cu tati de poveste.
W+K Londra au anuntat ultimul lor spot pentru margarina untul Lurpack, care se evidentiaza printr-un adevar uman modern -- mandria acceptarii propriilor imperfectiuni.

Un insight similar utilizeaza si ultima promotie DIESEL.com, care in cautare de concepte disruption se declara fanul [...]]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2010/02/01/insight-lurpack-si-diesel/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Campaign for Safe Cosmetics</title>
		<link>http://www.stefanstroe.ro/2010/01/03/the-campaign-for-safe-cosmetics/</link>
		<comments>http://www.stefanstroe.ro/2010/01/03/the-campaign-for-safe-cosmetics/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 19:07:21 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Reclame]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/2010/01/03/the-campaign-for-safe-cosmetics/</guid>
		<description><![CDATA[Trebuie sa fim cu unul sau doi ochi la ceea ce fac concurentii clientilor de publicitate. Comunicarea acestor organizatii este insightful, asa cum ziceam si in articolul precedent. Evident efectueaza si colecteaza multe cercetari de profil.
Ecourile initiativei Greenpeace si European Union Cosmetics Directive le regasim si in USA, unde o parte a industriei cosmeticelor se preocupa de eventualitatea [...]]]></description>
		<wfw:commentRss>http://www.stefanstroe.ro/2010/01/03/the-campaign-for-safe-cosmetics/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
	</channel>
</rss>
