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	<title>Stefan Stroe: Marketing Strategist</title>
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	<link>http://www.stefanstroe.ro</link>
	<description>Practitioner in asking, thinking, talking, singing.</description>
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		<title>Capodopera pentru Weight Watchers UK, marca Saatchi&amp;Saatchi UK: Videoclipul Do It Our Way (Alesha Dixon)</title>
		<link>http://www.stefanstroe.ro/2012/01/12/capodopera-pentru-weight-watchers-uk-marca-saatchisaatchi-uk-videoclipul-do-it-our-way-alesha-dixon/</link>
		<comments>http://www.stefanstroe.ro/2012/01/12/capodopera-pentru-weight-watchers-uk-marca-saatchisaatchi-uk-videoclipul-do-it-our-way-alesha-dixon/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 09:45:25 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Muzica]]></category>
		<category><![CDATA[Online Brand Ambassadors]]></category>
		<category><![CDATA[Reclame]]></category>
		<category><![CDATA[Viral / Word of mouth]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=2492</guid>
		<description><![CDATA[Democratizarea comunicarii de marketing si a internetului ne-au permis sa ne convingem de faptul ca lasand mai libera comunicarea de brand  clientilor fideli, vom primi un feedback mai bun. Este cazul si pentru Online Brand Ambassadors, acolo unde clientii nostri isi gasesc fani importanti printre bloggeri si prietenii bloggerilor cu care noi suntem prieteni. La [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Domo Baneasa &#8211; Stopping spotting power</title>
		<link>http://www.stefanstroe.ro/2012/01/04/domo-baneasa-stopping-spotting-power/</link>
		<comments>http://www.stefanstroe.ro/2012/01/04/domo-baneasa-stopping-spotting-power/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 15:32:05 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[domo]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=2481</guid>
		<description><![CDATA[Am remarcat diverse trucuri prin care managerii magazinului Domo Baneasa (aripa din stanga, langa Mobexpert) incearca sa atentioneze trecatorii de intrarea in magazin. Este oarcum normal, intrucat zona nu se bucura de traficul pe care il are in noua locatie plasata in capatul opus al centrului comercial. Uneori au apelat la promoterite, alteori la insule [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Portofoliul meu in 2011 si Primul site pentru Online Brand Ambassadors</title>
		<link>http://www.stefanstroe.ro/2011/12/14/portofoliul-meu-in-2011-si-primul-site-pentru-online-brand-ambassadors/</link>
		<comments>http://www.stefanstroe.ro/2011/12/14/portofoliul-meu-in-2011-si-primul-site-pentru-online-brand-ambassadors/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 12:07:48 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Online Brand Ambassadors]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=2482</guid>
		<description><![CDATA[2011 a fost (si inca este) o tornada profesionala pentru mine. Dincolo de extinderea portofoliului de servicii, m-am concentrat foarte mult sa dezvolt managementul acestora. N-as putea spune ca a fost usor, pentru ca ar fi o contradictie cu conceptul de management. Modelul curent de business cuprinde un portofoliu mai diversificat decat mi-am imaginat in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Miercuri &amp; Joi: 2 discutii despre planning</title>
		<link>http://www.stefanstroe.ro/2011/12/07/miercuri-joi-2-discutii-despre-planning/</link>
		<comments>http://www.stefanstroe.ro/2011/12/07/miercuri-joi-2-discutii-despre-planning/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 14:22:08 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Brand Strategy / Strategic Planning]]></category>
		<category><![CDATA[Despre mine]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=2477</guid>
		<description><![CDATA[Care ar trebui sa fie rolul strategic planningului comunicational in acest deceniu dominat de crize economice? Este tema pe care o voi detalia diseara la Facultatea de Marketing din ASE Bucuresti si maine seara la AdRev 7. Chiar daca am fost nevoit sa iau piciorul de pe acceleratie, merg cu mare placere oricand sunt invitat [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Spot online pentru Google Analytics</title>
		<link>http://www.stefanstroe.ro/2011/11/30/spot-online-pentru-google-analytics/</link>
		<comments>http://www.stefanstroe.ro/2011/11/30/spot-online-pentru-google-analytics/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 13:56:30 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Reclame]]></category>
		<category><![CDATA[Google Analytics]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=2472</guid>
		<description><![CDATA[Google Analytics se apropie cel mai mult de instrumentul perfect de masurare a traficului si a campaniilor de vanzari pe siteuri, cu tot respectul pentru celelalte produse similare. Spotul de mai jos este probabil si cea mai interesanta reclama din categoria sa de pana acum.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Samsung Galaxy S2: Strategia mixului de mesaje vs. iPhone 4</title>
		<link>http://www.stefanstroe.ro/2011/11/25/samsung-galaxy-s2-strategia-mixului-de-mesaje-vs-iphone-4/</link>
		<comments>http://www.stefanstroe.ro/2011/11/25/samsung-galaxy-s2-strategia-mixului-de-mesaje-vs-iphone-4/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 22:50:46 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Brand Strategy / Strategic Planning]]></category>
		<category><![CDATA[Reclame]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=2458</guid>
		<description><![CDATA[Lupta dintre Apple si Samsung dusa pe piata smartphone-urilor este poate cea mai spectaculoasa din marketingul actual. Samsung, cu ajutorul sistemului Android merge umar la umar cu Apple &#38; iPhone, in contextul in care sistemul de operare detinut de Google a devansat deja iOS-ul la nivel de aparate noi vandute in lume. Samsung nu are complexe [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Campanii publicitare fara varsta: Budlight Institute</title>
		<link>http://www.stefanstroe.ro/2011/11/13/campanii-publicitare-fara-varsta-budlight-institute/</link>
		<comments>http://www.stefanstroe.ro/2011/11/13/campanii-publicitare-fara-varsta-budlight-institute/#comments</comments>
		<pubDate>Sun, 13 Nov 2011 01:29:31 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Reclame]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=2452</guid>
		<description><![CDATA[M-am gandit sa reiau o parte din seriile de reclame de referinta ale ultimilor 10 ani. &#8220;Bud light Institute&#8221; este o campanie din prima jumatate a deceniului trecut, premiata atat pentru creatie cat si pentru strategie. Este o campanie despre care am discutat foarte mult de-a lungul timpului, de referinta in categoria berii. Iata cateva [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Emotii: Barnardo&#8217;s &#8211; Life story</title>
		<link>http://www.stefanstroe.ro/2011/11/10/emotii-barnardos-life-story/</link>
		<comments>http://www.stefanstroe.ro/2011/11/10/emotii-barnardos-life-story/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 20:18:17 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Reclame]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=2450</guid>
		<description><![CDATA[America de Sud si Marea Britanie au un ecart insurmontabil de catre bransa publicitara din Romania in ceea ce priveste povestile incarcate de emotie prezente in reclame. Ganditi-va la un exemplu recent, &#8220;Fluturele&#8221; de la Cosmote, unde vedem o poveste extraordinara de import. Dramatizarea din spotul Barnardo&#8217;s ar putea parea banala (filmarea inversa), insa ideea [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Rosia Montana: Artileria grea de marketing pro si contra</title>
		<link>http://www.stefanstroe.ro/2011/11/09/rosia-montana-artileria-grea-de-marketing-pro-si-contra/</link>
		<comments>http://www.stefanstroe.ro/2011/11/09/rosia-montana-artileria-grea-de-marketing-pro-si-contra/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 00:01:50 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stiri / News]]></category>
		<category><![CDATA[RMGC]]></category>
		<category><![CDATA[Rosia Montana]]></category>

		<guid isPermaLink="false">http://www.stefanstroe.ro/?p=2420</guid>
		<description><![CDATA[Conflictul pro-contra Rosia Montana devine din ce in ce mai aprins, iar oponentii scot incet-incet artileria grea dupa binecuvantarea d-lui presedinte Traian Basescu din urma cu cateva saptamani. Pe de o parte cei pro-RMGC produc testimoniale cu oameni saraci din RM care livreaza mesaje diluate pe TV, menite sa creasca receptivitatea indecisilor, iar cei contra [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
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		<title>Gold. La Balkannes Lions, sectiunea &#8220;Intimate media&#8221;</title>
		<link>http://www.stefanstroe.ro/2011/11/01/gold-la-balkannes-lions-sectiunea-intimate-media/</link>
		<comments>http://www.stefanstroe.ro/2011/11/01/gold-la-balkannes-lions-sectiunea-intimate-media/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 15:01:56 +0000</pubDate>
		<dc:creator>Stefan Stroe</dc:creator>
				<category><![CDATA[Articole in ROMANA]]></category>
		<category><![CDATA[Reclame]]></category>

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		<description><![CDATA[]]></description>
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		<slash:comments>1</slash:comments>
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